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Research papers

Facilitating customer relationships through marketing research

Proprietary panels have been adopted by many organizations to lower costs and speed up market research.Kodak has taken the proprietary panel a step beyond to develop a mechanism to enhance their customer relationships.This paper reviews how Kodak and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Berni Stevens, Thomas Catalano
September 19, 2004
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Citation

Stevens and Catalano (2004a, September 19). Facilitating customer relationships through marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facilitating-customer-relationships-through-marketing-research